Small Business Saturday – 2nd December

Small Business Saturday UK highlights small business success and encourages consumers to ‘shop local’ and support our small businesses in Ormskirk and West Lancashire.
The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses. In 2017 Small Business Saturday is on Saturday, December 2nd.

Display of filled sweet jars on shelves
Countdown to SBS 2017
2017/12/02 09:00:00

How the UK supported

Small Business Saturday 2016
  • Customers spent £717m with small businesses on Small Business Saturday, an increase of 15% on 2015 spending
  • Over 140,000 tweets were sent on the day reaching 130 million people, trending on Twitter in the UK and globally
The upstairs showroom of Mill House Gallery

Discover Ormskirk is proud to support Small Business Saturday and has shared some tips from the campaign below:

weeks to go
  • Update your online channels – Download the Small Business Saturday digital assets and add them to your website, social media and emails.
  • Use printed materials too – Consider adding the campaign logo to your printed marketing materials to serve as reminder to your customers.
weeks to go
  • Speak to business owners in your community – Planning together and pooling resources can reap great benefits. You could organise a market, pop-up shop or some simple cross promotion.
  • Plan a special offer – Small Business Saturday is a great opportunity to promote a free trial, pricing deals, a customer event and more.
weeks to go
  • Remind your customers – It is time to really ramp up the promotion now. Use all your marketing channels, digital and physical, to let them know what you will be doing on Small Business Saturday.
  • Hunt for PR opportunities – Ask your local press if they are covering the campaign. Media love to use real life examples so there may be opportunities for free publicity
week to go
  • Share what you are up to – Tag @DiscoverOrmskirk, @SmallBusinessSaturdayUK in fun content to maybe share with their followers on their Facebook page
  • Capture as much content as you can – All pictures, videos, blog posts etc. will come in handy when continuing to promote your business for the rest of the festive season and beyond

Are you running an offer for Small Business Saturday?

Tell Discover Ormskirk by using the form below, before Thursday 30th November, and we’ll add your offer to our Special Offers page.

You can also list your business on the official Small Business Saturday, Small Business finder site.

To find out more about Small Business Saturday visit smallbusinesssaturdayuk.com
or connect with your local Small Business Saturday Champion by emailing: comms@smallbusinesssaturdayuk.com
Small Business Saturday logo
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